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A fixed price list is no longer enough

It used to be your best ally for managing prices; today it risks getting in your way.

Why are you putting a drag on your business with the fixed price list?

You're losing revenue

Pricing with fixed prices ignores unexpected spikes in demand and forces you to sell at a lower price than people are willing to spend. It basically causes you to lose money.

You're left with empty rooms

When demand drops unexpectedly, the static price list leads you to not adjust prices, and you fail to sell rooms. You are left with an empty facility when you could be getting minimal occupancy instead.

You ignore what is happening around you

How much do travelers spend in your destination? How does the demand for rooms change throughout the year? With a fixed price list that prevents you from "testing" the market, you will always be unaware of these changes.

Are these really the most profitable prices?

We know what you're thinking: even with the fixed price list, you propose special offers that allow you to vary your prices. But who assures you that they are the most profitable ones? If your prices are fixed at the outset, you will always be left in doubt.

Smartpricing makes pricing truly profitable

  • From fixed prices to dynamic prices

    Only with dynamic pricing can you intercept unexpected changes in demand and have a chance to increase your revenue and occupancy. Smartpricing optimizes each room's prices dynamically and in real time.

    From fixed prices to dynamic prices
  • User-friendly

    Smartpricing is extremely simple and intuitive to use: we developed the software to be immediately understandable and easily accessible even to those who are using dynamic pricing for the first time.

  • You choose how far you go

    Smartpricing allows you to set a minimum and a maximum price to operate from, as well as a more or less "aggressive" pricing strategy.

    Even without a fixed price list, you can still set your own boundaries of action.

    You choose how far you go
  • Stay in control

    With Smartpricing you can take action at any time to maintain control over prices and the rules you set. The software helps you increase the effectiveness of your pricing strategies; you always have the final say.

    Stay in control
  • Intuitive reports

    You always have an eye on your facility's performance data through simple and engaging reporting.

    You can filter and compare results by dates of stay, date of reservation, and room type.

    Intuitive reports

Before Smartpricing

Our clients had disappointing results before making the switch to dynamic pricing. Can you relate to their words as well?

Everything was done by hand (...) Without this software coordinating prices for leisure and business customers for different seasons was really difficult.

Sauro Spagnolo - Hotel Diana

We used a standard price list with weekly rates and nothing else. We were applying some discounts on longer stays or based on booking times, but nothing much.

Cristina Gallo - Residence Club Barbara

With the fixed price list it was a problem to manage the rates, during the most important months for our facility it was difficult to give different quotes.

Roberto Astuni - Hotel alla Corte

Initially, rates were managed manually using one fixed price list for high season and another for low season.

Erica Guardini - Residence Onda Blu

Our modus operandi was to set the rates at the beginning of the season and change them only when strictly necessary (...) With time I understood that this method was not very functional.

Stefano Casarelli - Resort Le Picchiaie

Before this revolutionary software, prices were calculated by hand with a few Excel sheets. A fixed price list was used as a base.

Alberto Bullo - Starfish Apartments

With Smartpricing

The performance of these accommodations improved dramatically after adopting Smartpricing. So did the lives of your colleagues.

Within a few weeks we saw both an increase in turnover and occupancy. Another positive aspect is having freed up the operations of my employees.

Sauro Spagnolo - Hotel Diana

Everything has changed! (...) Since I have been using Smartpricing, whenever I send a quote, I am sure it will go through because I know I have proposed the best rate.

Cristina Gallo - Reisdence Club Barbara

The results I have obtained thanks to Smartpricing have been astounding (...) The benefits I have noticed right away are: flexibility, ease of interaction and simplicity.

Roberto Astuni - Hotel alla Corte

We have increased our turnover remarkably, despite the fact that last year was a difficult period for tourism in general.

Erica Guardini - Residence Onda Blu

The results obtained are both in terms of time and in terms of turnover, both have increased. Now I have more quality time to devote to clients or other work activities.

Stefano Casarelli - Resort Le Picchiaie

Initially the software started to optimize prices upward and I was afraid I would be left with empty rooms. Instead, they were all sold and even faster than usual.

Alberto Bullo - Starfish Apartments

"Does it really pay to choose Smartpricing over fixed price list?"

Let’s compare the two

Main benefitsFixed price listSmartpricing
Time savings
Time savings
Time savings
Zero Stress
Zero Stress
Zero Stress
Affordable investment
Affordable investment
Affordable investment
Increased turnover
Increased turnover
Increased turnover
Certainty of choosing the best price
Certainty of choosing the best price
Certainty of choosing the best price
Book a demo
Speak with one of our consultants
No strings attached

Smartpricing integrates seamlessly with the tools you already use

We want you to ditch the fixed list, not everything else. That is why Smartpricing connects to the leading hotel software on the market.

Oracle Opera Cloud
Protel Air in cloud
Dirs 21
Clock PMS
SMX (Little Hotelier)
Logo Zak
Logo Hotel Runner
BeSafe Rate
protel Air
booking expert
5 stelle
kross booking
vertical booking
iper booking
ermes hotel
room cloud

Find answers to your questions

  • Dynamic pricing is not a tool reserved for large hotel chains, nor is it a superfluous service to quibble over: it has become essential to surviving in the industry. 

    Without dynamic pricing, not only do you earn less than you should, but you seriously risk closing your business. 

    Indeed, in current times, between impacts of the pandemic, wars and price increases, demand is constantly changing depending on sudden events that shake society. 

    To adapt to this change, it is necessary to adopt prices that capture demand by rising or falling in real time.

  • Finding the best price is not always an exact science: there are different outlooks in the world of dynamic pricing, and Smartpricing provides a neutral one.

    It is neutral because it is based on the constant analysis of objective data, internal and external to your facility. And it is through this analysis that Smartpricing empowers you to more quickly find the price that works for you, at any given time, and based on the characteristics of your accommodation and the market in which you operate.

    In addition, Smartpricing's algorithm can register any changes and react quickly, adjusting prices accordingly.

  • Smartpricing's algorithm can collect a huge amount of data (your past and future bookings, the impact of holidays and events, past and future price trends) and use it to identify trends in your market. Based on this information, the algorithm applies the most effective dynamic strategy to your starting prices, increasing or decreasing them continually and up to 500 days ahead.

  • Smartpricing connects to your management and channel manager software and collects your historical and future booking data, if available. It then adds on market trends in your location and the impact of holidays and events. This allows it to identify the trends that are most relevant to your accommodation while continually monitoring and updating them.

  • The software scans information and online search results, identifying events relevant to bookings in your destination.

    In the very rare case that an important event is not detected, you can enter it through the dedicated feature. Additionally, you can disable the impact that events already entered by the software have on your strategy.

  • Absolutely, Smartpricing easily connects with major PMS and channel manager, making it much easier to use.

    Visit our Partners page to find out how your management system connects to Smartpricing.

  • Of course! Your intervention is important to get the maximum results from Smartpricing. That's why the software gives you all the tools you need to be in full control at all times in a simple and intuitive way.

    You can adjust your starting prices to best reflect the value of your accommodation, and you can set a minimum and maximum price, for specific dates and/or by room type, which the software will not be able to override.

    Finally, you can dial the dynamism of the algorithm's strategy: from the most aggressive level with marked price fluctuations to the most conservative with slight variations. With its high level of customization, Smartpricing gives you the ability to pursue each of your specific growth objectives with greater efficacy and ease.

  • Of course, the software allows you to enter your own rules and exceptions.

    However, we recommend that you adopt dynamic pricing with your regular guests as well.

  • Smartpricing's clients number more than 3,000 throughout Europe, and among them, you can find accommodations of different types and sizes: hotels, B&B's, residences, farmhouses, vacation homes, campgrounds, resorts, and property management agencies.

    On the Success Stories page, you can learn more about some of them: hoteliers and hosts like you who have achieved great results with Smartpricing!

  • The Smartpricing demo is a free demonstration of the software's features and is done via video call with one of our consultants.

    During the demo you will be able to see Smartpricing at work, understand how the integration with your management and channel manager software works, and find answers to any questions you may have about the software.

    The demo is free and without any commitment. To request it, simply follow these steps: once you enter your information, we will reach out to you to schedule the video call on a date most convenient for you.