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The first intelligent revenue management software

With Smartpricing, you harness the power of artificial intelligence to find the best prices for your accommodation.

What makes Smartpricing different from others?

Cutting-edge technology

Smartpricing is the first Italian Revenue Management Software based on the latest artificial intelligence and machine learning technologies. This feature makes it much more accurate and performant than other solutions on the market.

Automation

Smartpricing's algorithm is capable of calculating your starting prices, applying the most effective dynamic strategy for your facility, and communicating with your management software and channel manager, automatically publishing prices to your sales channels.

Account for all variables

Smartpricing's algorithm is able to constantly analyze internal and external data for your facility: it cross-references booking data, market trends in your location, and the impact of events, reacting to any changes in real time.

Accessibility

Smartpricing is designed to allow you and your staff to operate every feature intuitively, from PC or mobile, even without experience in revenue management. You decide how Smartpricing should work to meet your specific goals.

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What you'll love about Smartpricing, more than any other revenue management software

  • User-friendly

    Smartpricing offers the most advanced technology while remaining extremely simple and intuitive to use − you do not need to be an IT expert to master every feature of the software.

    User-friendly

  • Always up-to-date rates

    Our revenue management software optimizes rates for each room type dynamically and in real time.

    For each calculated price, Smartpricing shows you which parameters have been taken into account.

    From fixed prices to dynamic prices

  • Stay in control

    With Smartpricing, you can take action at any time to maintain control over prices and the rules you set. The software helps you increase the effectiveness of your pricing strategies: you always have the final say.

    Stay in control

  • You choose how far you go

    At any time, you can set a minimum and a maximum price at which it can operate.

    You can also choose the pricing strategy most in line with your needs - from most conservative to most aggressive.

    You choose how far you go

  • Intuitive reports

    You always have an eye on your property's performance data through simple and engaging reporting.

    You can filter and compare results by dates of stay, date of reservation, and room type.

    Intuitive reports

Before Smartpricing

Our clients had disappointing results before making the switch to dynamic pricing. Can you relate to their words as well?

Our staff and I managed the rates completely by hand. Every day I would spend two to three hours in checking, editing and researching the rates to be entered.

Daniele Zucchelli - Eco Hotel Primavera

I was realizing that I was selling at prices that were too low in both low and high seasons, plus I couldn't predict peak occupancy on my own.

Roberto Lanci - Hotel Nizza

I knew that despite all the analysis I could perform, I would never get the big picture. I was aware that I was doing it wrong.

Massimo Taurmino - Palazzo Starace

Initially, rates were managed manually using one fixed price list for high season and another for low season.

Erica Guardini - Residence Onda Blu

Our modus operandi was to set the rates at the beginning of the season and change them only when strictly necessary (...) With time I understood that this method was not very functional.

Stefano Casarelli - Resort Le Picchiaie

Before this revolutionary software, prices were calculated by hand with a few Excel sheets. A fixed price list was used as a base.

Alberto Bullo - Starfish Apartments

With Smartpricing

The performance of these accommodations improved dramatically after adopting Smartpricing. So did the lives of your colleagues.

The most important aspect achieved thanks to Smartpricing is more free time: now in the evening I can devote more time to my family or other tasks at the front desk.

Daniele Zucchelli - Eco Hotel Primavera

Beyond the increase in turnover, my work on the prices is now less wasteful while it is much more productive in other aspects: I work less and I achieve greater returns.

Roberto Lanci - Hotel Nizza

Not only did the average revenue per room (ADR) double compared to the data for the same period in 2019, but I also realized how much I was underselling my rooms.

Massimo Taurmino - Palazzo Starace

We have increased our turnover remarkably, despite the fact that last year was a difficult period for tourism in general.

Erica Guardini - Residence Onda Blu

The results obtained are both in terms of time and in terms of turnover, both have increased. Now I have more quality time to devote to clients or other work activities.

Stefano Casarelli - Resort Le Picchiaie

Initially the software started to optimize prices upward and I was afraid I would be left with empty rooms. Instead, they were all sold and even faster than usual.

Alberto Bullo - Starfish Apartments

"What advantages does Smartpricing have over what I am doing now?"

Let’s compare the two

Main benefitsOther RMSSmartpricing
Time savings
Time savings
Time savings
Zero Stress
Zero Stress
Zero Stress
Simplicity
Simplicity
Simplicity
Affordable investment
Affordable investment
Affordable investment
Increased turnover
Increased turnover
Increased turnover
Certainty of choosing the best price
Certainty of choosing the best price
Certainty of choosing the best price
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No strings attached

Smartpricing integrates seamlessly with the tools you already use

What good is revenue management software if it can't connect to your PMS and channel manager? Smartpricing integrates with the leading solutions on the market.

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Find answers to your questions

  • Finding the best price is not always an exact science: there are different outlooks in the world of dynamic pricing, and Smartpricing provides a neutral one.

    It is neutral because it is based on the constant analysis of objective data, internal and external to your facility. And it is through this analysis that Smartpricing empowers you to more quickly find the price that works for you, at any given time, and based on the characteristics of your accommodation and the market in which you operate.

    In addition, Smartpricing's algorithm can register any changes and react quickly, adjusting prices accordingly.

  • Smartpricing's algorithm can collect a huge amount of data (your past and future bookings, the impact of holidays and events, past and future price trends) and use it to identify trends in your market. Based on this information, the algorithm applies the most effective dynamic strategy to your starting prices, increasing or decreasing them continually and up to 500 days ahead.

  • Smartpricing connects to your management and channel manager software and collects your historical and future booking data, if available. It then adds on market trends in your location and the impact of holidays and events. This allows it to identify the trends that are most relevant to your accommodation while continually monitoring and updating them.

  • The software scans information and online search results, identifying events relevant to bookings in your destination.

    In the very rare case that an important event is not detected, you can enter it through the dedicated feature. Additionally, you can disable the impact that events already entered by the software have on your strategy.

  • Absolutely, Smartpricing easily connects with major PMS and channel manager, making it much easier to use.

    Visit our Partners page to find out how your management system connects to Smartpricing.

  • Of course! Your intervention is important to get the maximum results from Smartpricing. That's why the software gives you all the tools you need to be in full control at all times in a simple and intuitive way.

    You can adjust your starting prices to best reflect the value of your accommodation, and you can set a minimum and maximum price, for specific dates and/or by room type, which the software will not be able to override.

    Finally, you can dial the dynamism of the algorithm's strategy: from the most aggressive level with marked price fluctuations to the most conservative with slight variations. With its high level of customization, Smartpricing gives you the ability to pursue each of your specific growth objectives with greater efficacy and ease.

  • Of course, the software allows you to enter your own rules and exceptions.

    However, we recommend that you adopt dynamic pricing with your regular guests as well.

  • Smartpricing's clients number more than 3,000 throughout Europe, and among them, you can find accommodations of different types and sizes: hotels, B&B's, residences, farmhouses, vacation homes, campgrounds, resorts, and property management agencies.

    On the Success Stories page, you can learn more about some of them: hoteliers and hosts like you who have achieved great results with Smartpricing!

  • The Smartpricing demo is a free demonstration of the software's features and is done via video call with one of our consultants.

    During the demo you will be able to see Smartpricing at work, understand how the integration with your management and channel manager software works, and find answers to any questions you may have about the software.

    The demo is free and without any commitment. To request it, simply follow these steps: once you enter your information, we will reach out to you to schedule the video call on a date most convenient for you.