Marketing
How to (legally) get the real email address of OTA guests
From check-in to Wi-Fi: practical strategies to build your list, bypass OTAs, and turn guests into repeat customers.
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Blog
The Smartness Blog
Everything you need to know about revenue management, marketing, technology and more for success in hospitality.
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Use cases
How to keep your emails out of spam: rules for risk-free email marketing (and selling)
Learn how to protect your email domain and send emails that actually convert.
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Use cases
2026 availability: why it pays to open early (and how to do it risk-free)
Visibility, bookings, control: how to unlock all the benefits of early calendar opening safely.
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Use cases
Extra services: how to offer the right add-ons to the right guest at the right time
To sell successfully, you need to know your guests and communicate in a personalized way. Here's how.
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Use cases
Last minute: how to turn it from an "emergency" into a strategy
Discover how to plan last-minute offers to optimize occupancy and average revenue, without stress.
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Use cases
Base price: what it is and how to use it to maximize your vacation rental profits
How do you define the base price of a vacation rental? What data should you analyze? How often should it change? Find out here!
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Marketing
Why include OTAs in your hotel revenue management strategy (and how to do it)
When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?
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Marketing
Post-stay upselling for hotels: How to do it (well) and increase revenue and loyalty
Learn the 3 mistakes and the one offer to avoid to successfully upsell at guest check-out
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Revenue Management
How to disintermediate from OTAs: 4 basic strategies
Increasing direct bookings and getting rid of commissions is possible: here's why and how to do it.
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